The data from various external systems that might be relevant to that customer engagement then flows into the application in near real time. Each customer engagement is treated like a case that gets opened. The Pegasystems CRM is built more around the notion of case management. The Salesforce CRM application presents a clean user interface that is easily accessible from any desktop or mobile computing device. Salesforce has spent years optimizing the user experience across multiple platforms. However, the cost of entry for Pega CRM is higher than Salesforce CRM by several orders of magnitude. Organizations deploying Pega CRM on on-premises can expect even higher total costs.Īs is often the case with enterprise software, the total cost of an application is going to vary substantially once all the modules counted, the numbers of users per month is tabulated, and, of course, just how tough a negotiator any customer can be. Pega CRM is available in a wide variety of flavors, but a subscription to “customer service applications” running in a single tenant cloud platform managed by Pegasystems is listed on the company’s Web site as running anywhere from $97 for “case management” to $295 per user per month for an “omni- channel experience.” Third-party vendors, however, list PegaCRM for sale online at $200 per user per month. Salesforce has also built a reputation for not being willing to negotiate on pricing. Salesforce starts at a cost of $25 per user per month that can easily rise as more capabilities are invoked.
Starts at $25 per user per month for an annual subscription Starts at $95 per user per month based on consumption In the case of Pegasystems, CRM applications are clearly the window through which increasingly digital business processes can be managed. Armed with the data that can be directly accessed from with PegaCRM, salespeople can be provided with a lot more insight into an organization’s supply chain to more accurately inform customers, for example, when a certain quantity of product might be available and delivered. The fundamental difference is the level of actionable intelligence that can be surfaced within PegaCRM once it is integrated with the BPM platform developed by Pegasystems. Pegasytems CRM has most of the capabilities any sales team is going to require. However, in terms of empowering salespeople, there’s a reason why so many sales teams have standardized on Salesforce. Regardless of the application category, most users only wind up regularly employing about 10 to 20 percent of the capabilities in that application. Less clear is to what degree any sales team is going to use any set of application features. Salesforce clearly still view sales teams at the center of the business universe, so it should not come as a surprise that there are more features and capabilities in its core CRM offering.
What are the Similarities & Differences between Salesforce and Pegasystems?
In fact, it’s apparent Salesforce is playing catchup in terms of providing an integrated application experience that spans the entire customer experience management process. At the same time, Salesforce has been acquiring a suite of marketing applications that will one day share a common data object model with its namesake CRM application.įrom the perspective of a sales team there’s no doubt Salesforce is the more accessible and feature rich of the two CRM applications, there’s a lot of merit in a Pegasystems approach that views CRM applications as essentially the front-end application through which business processes that span the entire enterprise are integrated.
To provide a similar level of integrated application experience, Salesforce has invested in multiple integration frameworks, including moving to acquire MuleSoft in 2018. Pegasystems first gained recognition as a provider of a business process management (BPM) that the company has subsequently extended to create a set of highly integrated sales and marketing applications.
Salesforce pricing comparison to competitors driver#
Salesforce is currently evolving from providing a simple software-as-a-service (SaaS) application that tracked sales leads to a suite of cloud applications that promise to driver superior customer experiences. Salesforce and Pegasystems could not be further apart in terms of where both companies started their respective customer relationship management (CRM) journeys.
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